Chai & Chats with: Amillah Javed

Business owner AND still a student?!

The Asian Destination (TAD) talks to Amillah Javed (AJ) about how her online jewellery company started & what makes it so unique!


TAD: Tell us a little bit about Precious Pieces. The face behind the name, how it all started. Is this your sole profession or more a hobby that turned into a business venture?

AJ: Well, hello! My name is Amillah Javed and I am currently in my second year of University. I have always been buying sellable jewellery from EBay, local markets and ordinary high street shops and have been selling to family, friends and in my local area. As the years went by, my passion for selling jewellery increased and it didn’t take long to start selling vintage inspired jewellery and scarves under the name of Precious Pieces. Therefore, I would agree and say this started off as a hobby which I am now trying to develop further into a successful online business.


TAD: You advertise quite a lot of your pieces on social media such as Instagram & Facebook, how do you think social networking sites have impacted on your business so far? Do you think there are downsides to it as well?

AJ: I think the world has moved on and more and more people have started using the internet, or should I say “social networking sites” to do their shopping from personal items, household grocery, gifts and much more. It is definitely an easy option to sit and browse the internet from home, work or wherever internet access is available. As a result, I think my business benefits from this because everyone (online buyers) are so addicted now and have turned online shopping into a habit. Ultimately, I believe social networking sites are powerful and are seeing a dramatic growth!

However, there are also disadvantages because an increasing number of people have started to create businesses solely through social networking, like myself. Therefore, this means I have more competition in this constantly expanding society.


TAD: How do you feel about other rival jewellery companies working in the same way? What makes your pieces unique?

AJ: If you have the determination and enthusiasm to set up a business online, this makes it much easier to start a business. Currently, I have noticed that more and more people have started to work in this way! I’ve learnt that in any field of business, you will always find competition lurking right around the corner. So, other rival jewellery companies challenge me to become bigger and better more than anything else!


Precious Pieces offer affordable, stylish and vintage inspired jewellery and scarves which are different, startling in design and appearance. So, whether you’re looking for that statement piece to add sophistication to your outfit or you want a quirky, unique touch – Precious Pieces have got you covered and noticed within a crowd!


TAD: You donate 10% of your profits to charity. What are your views on corporate social responsibility?

AJ: I think that we are all capable of helping others in whatever way possible and by donating 10% of my profit to charities (chosen by my audience) is the best possible way to help the needy. Therefore, by purchasing items from Precious Pieces not only helps my business to grow but you are also helping those who are suffering and need help in this world right now!


We have been donating to Islamic Relief towards the Syria Appeal and hope to start supporting many other charities too.


TAD: What’s next for Precious Pieces?

AJ: We are looking forward to starting up a website soon and although we are in our early days yet, we hope to expand further and further. With the love and support we are currently receiving, we are hoping we will go far!


Last words: WATCH THIS SPACE & check out more jewellery on Instagram: PRECIOUSPIECES13
or Facebook:

Want to get in touch with Amillah? Email her at


Now, are you a devoted fan of The Asian Destination?

One lucky reader of The Asian Destination will win a scarf, necklace AND bracelet from Precious Pieces!

To enter this free giveaway competition,

you need tofollow @TheAsianD on Twitter

‘Like’ & tag both The Asian Destination & Precious Pieces

whilst sharing this post on Facebook:

‘Share this post to enter The Asian Destination’s free giveaway & have the chance of winning freebies from Precious Pieces’

Hurry though! You have until midnight 21st June 2013 to have a chance of winning!

Good Luck & Happy Friday!